CLIENT
TITLE
DESCRIPTION
DATE
Something Special Studios
Nike Legacy
Nike LA’s Legacy project is an initiative promoting women inspiring other women through sport and movement. Together with Something Special Studios we reimagined the drawings of the original Nike Swoosh and type treatments. The typography was custom drawn to evoke the same ideals as the original sketches but through Legacy’s future-forward lens. The first use of this identity was introduced at the 2019 Nike Legacy Summit, an immersive, day-long experience where select role models from across Los Angeles were given the tools and resources to become mentors within their communities. In partnership with the City of LA, the Nike Legacy Summit took these local role models through group coaching activities, motivational sessions, and conversations with inspirational speakers.
2019
Original sketch of the Swoosh (1971)
CLIENT
Something Special Studios
TITLE
Nike Legacy
DESCRIPTION
Nike LA’s Legacy project is an initiative promoting women inspiring other women through sport and movement. Together with Something Special Studios we reimagined the drawings of the original Nike Swoosh and type treatments. The typography was custom drawn to evoke the same ideals as the original sketches but through Legacy’s future-forward lens. The first use of this identity was introduced at the 2019 Nike Legacy Summit, an immersive, day-long experience where select role models from across Los Angeles were given the tools and resources to become mentors within their communities. In partnership with the City of LA, the Nike Legacy Summit took these local role models through group coaching activities, motivational sessions, and conversations with inspirational speakers.
DATE
2019
